Our Team: Salt of the Earth

Murray Frankland, founder of Salt of the Earth, tells us about the charity's fundraising

Murray Frankland
Murray Frankland

How many fundraisers are there?

There are no paid members of staff at Salt of the Earth. It is mainly run by me on a voluntary basis. Over the past year one benefactor has been paying the expenses for some fundraisers to send applications to foundations for funding.

What does the team do?

We don't tend to use the conventional forms of fundraising. Instead, we have a list of 1,000 friends and contacts who give to us directly and fundraise for us. We have built up this list of contacts over the past 23 years. We also have 150 child sponsors and 100 tree sponsors.

I operate on the policy of not bombarding our supporters - they don't get chased by us for more money all the time.

How much do you raise?

In 2010 we raised about £350,000. In general, we do not spend any money on fundraising - the only expenses that we incur are for the production of our brochure and newsletter, which we send to our supporters to keep them up to date with what's going on at the charity.

What's in the pipeline?

Our plan is mainly to keep on going as we are - if you have a successful formula you should keep using it. We have tried more traditional forms of fundraising in the past - such as putting an insert into a supermarket chain's newsletter - but we didn't get a sausage.

What's it like in the office?

The office is my second bedroom and I work about 25 hours a week. I spend about one month a year in India.

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