How many fundraisers are there?
There are 46 people in the fundraising team based at our offices in Old Street, London. In addition, we have about 75 face-to-face fundraising staff, who are based in-house.
What do they do?
We cover pretty much every type of fundraising. This includes events, corporate, online, major donor, trusts and direct marketing.
How much do you raise?
Our fundraising income for 2009/10 was £25.5m and our expenditure on fundraising was £5.4m. We are going to put a three-to-five-year strategy in place and are hoping for a growth in voluntary income of between a quarter and third over this period.
What's in the pipeline?
I am only a few weeks into my role here, so I am still in the process of putting together more concrete plans. I think there is potential to broaden the way we work with companies. Most of our partnerships are about employee giving, but there are opportunities for more pro bono work and for companies to help in delivering services.
As we are a housing charity, we have a message we need to get out there urgently, one that will resonate with people in this economic environment. Supporting us gives companies a chance to support their communities.
What's it like in the office?
It is very buoyant and there is a high level of morale. The way that the different departments communicate means there is a coherent message being sent out across the whole organisation.
Interview by Sophie Hudson