Rogare, the fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy, has announced that its first project will examine relationship fundraising.
The think tank, which was launched last year and aims to explore under-researched areas of fundraising with the aim of generating new practical ideas, said the new project would incorporate the latest concepts from relationship marketing and social psychology.
Adrian Sargeant, director of the Centre for Sustainable Philanthropy, said the new project would be the first time that anyone had carried out a systematic review of relationship fundraising since the term was first coined by the fundraiser Ken Burnett in 1992.
Sargeant said there had been an "explosion of interest" in the subject over the past 20 years, but there was little agreement about what it meant among practitioners.
"Fundraisers certainly have a general sense of what it might mean as a guiding philosophy, but no idea of the theories, tools or frameworks that could be guiding their approach, nor the results that might be achieved if they did so," he said. "This Rogare project aims to provide relationship fundraising with its theoretical foundation."
The first stage of the project, which has been jointly funded by the US fundraising suppliers Bloomerang and Pursuant, will draw together a panel of about 30 people who can share opinions on relationship fundraising in areas including their definitions of it.
Anyone wishing to be considered for a place on the panel should contact Ian MacQuillin , manager of Rogare, at firstname.lastname@example.org by 23 January.
The think tank intends to produce a final report in September.