More than a third of people in the UK are giving less to charity than they did before the recession, according to research commissioned by the charity the Pennies Foundation.
In a survey carried out online by the independent research company markettiers4dc, more than 1,500 nationally representative adults in the UK were asked about their giving habits and what would encourage them to donate to charity.
Thirty-five per cent of respondents said they were giving less because of the economic downturn and 4 per cent said they had stopped giving completely. Eight per cent said they were giving more.
They were asked to choose which of a list of suggestions would encourage them to donate to charity. Seventy-five per cent schose not having to commit to regular donations, and 60 per cent chose donating privately without anyone knowing they were doing it.
Hilary McVitty, head of marketing at the Pennies Foundation, which asks people to give to charity by rounding up the amount they pay by card at some retailers, said it was not surprising that people were giving less to charity, given the economic climate.
"A snapshot is not a trend, but it was good to see that twice as many people said they were giving more to the sector than had stopped giving altogether," she said.
"It’s clear that certain factors such as choice, affordability and privacy align well both with lifestyles and the economy. If they can be factored into fundraising plans it might stimulate giving."