For the best new or re-launched website
Sue Fidler, charity IT consultant
Ian Leggett, director, People and Planet
Dean Russell, head of digital marketing, Precedent Communications
Chris Stalker, freelance consultant
Leonard Cheshire Disability
School Governors’ One-Stop Shop
Winner: Leonard Cheshire Disability
Leonard Cheshire Disability’s Creature Discomforts website was at the heart of the charity’s wider communications campaign to increase awareness.
The site had a different domain name from the charity’s main site and was used to reinforce the messages
of the poster and TV campaigns. Creaturediscomforts.org also served as a place where people could view
the messages again.
The highly accessible site was built within six weeks, in consultation with the charity’s advertising agency and Aardman Animations, the film company of Wallace & Gromit fame, which created the characters and the commercials. The site uses the Aardman characters at every opportunity, featuring them on screensavers offer-ed as prizes in a quiz on disability issues, and in e-cards that users could send to friends to alert them to the site.
Within two months of the launch of the Creature Discomforts campaign last November, the site had been
visited by more than 70,000 people. Frequent new content meant 28,000 people visited creaturediscomforts.org more than once, and 4,500 signed up to Leonard Cheshire Disability’s campaigns network, tripling its membership.
Dean Russell, one of the judges, commended the site on its clear design: “The attention to detail and appropriate use of multimedia means the site never feels overloaded with unnecessary gimmicks, leaving the website’s message to remain clear. Overall, the judges felt the Creature Discomforts website experience was fun, engaging, highly imaginative and very effective.”
Highly commended: Crimestoppers Trust
The judges also highly commended the Crimestoppers Trust’s ShadowCS site, which used an innovative Flash design to bring the charity’s anti-crime message to a teenage audience.
Shadowcs.co.uk was customisable, colourful and used little text. It has had nearly 20,000 unique visitors and more than a million hits from all over the world. The judges were impressed by its original design and its ability to get into the minds of young people.
Third Sector Excellence Awards: Website
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