The Male Cancer Awareness Campaign first came to notoriety with Mr Testicles, a guy in a hairy suit who paraded at football matches to remind blokes to check their balls. Now the charity's come up with another wheeze - the Near Naked Man campaign, featuring what it calls "the world's most eye-catching charity cycling apparel". Said apparel comes, inclusively, in white, black and "Asian brown". See right for two, er, outstanding examples, Tom and Ben, who are about to pedal from Essex to Galway to attract attention to themselves (and prostate cancer). Another 20 stalwarts will be cycling across France soon in similar garb. Also coming up: a new website called ballsoutchallenge.org - and a female version of the near-naked suit. Mm, tricky.
- You don't expect men approaching 50 to be big on social media, but charities minister Nick Hurd is a paid-up member of the Twitterati. Last week he even used his 140 characters to break the news that the mobile phone operator Everything Everywhere had agreed to permanently drop text giving charges. But rest assured, it hasn't all happened by accident: an At Large informant being ushered through the fusty corridors of the Cabinet Office last week caught sight of an old whiteboard of big society objectives, including "Nick Hurd - Increase Twitter Following". Oh dear. The poor chap is doing it under orders.
- Another sign that the control freaks don't leave these things to chance comes from Sir Stephen Bubb's exit interview after his eight weeks in Whitehall. When he arrived, civil servants immediately pressed on him something called a "protocol for social media" that they wanted him to apply to his habitually unbuttoned blog. What would it have involved? "I didn't even bother reading it," breezes Bubbles. "As far as I was concerned there was no way I would apply it - the blog was one way of showing that I was independent of the system." Now this is what we like to hear.
- The Charity Commission is currently emphasising that it's there primarily for the public, and chair Dame Suzi Leather has even proposed setting up a "good enough index" of how much of the donor's pound goes to the cause rather than admin. But the commission admits it is not taking this forward, and the word is quietly getting around that, after something of a backlash, it has dropped the proposal.