Third Sector Research
Third Sector Research is dedicated to producing high-quality and affordable research reports designed to aid the work of voluntary sector organisations.
Which are the country’s leading charities based on the public’s perceptions and awareness? Third Sector Research has partnered with Harris Interactive to address this question in the sixth - and biggest -annual Charity Brand Index.
The report is a comprehensive assessment of the nation's top 150 charity brands based on a survey of more than 4,000 members of the UK public.
The Charity Brand Index 2014 provides charity comms teams with the hard data needed to measure your organisation’s effectiveness and track your performance year on year. It also enables you to compare your charity’s brand with others working in your cause area and beyond, with a much greater number of charities to analyse than ever before.
Where are online conversations about 130 of the country’s leading charities occurring and what is being talked about? Also, how successful are these charities at drawing traffic to their websites?
Gaining and maintaining a strong online presence is invaluable for charities in order to disperse information and reach out to supporters, potential donors and volunteers. Having a digital strategy is essential. The Charity Online Index uses data from the social media monitor Brandwatch and the competitive intelligence platform Hitwise from Experian Marketing Services to provide charities with the information and statistics needed to check and assess how well you, and your competitors, are tapping into the web.