Vicky Browning: Busy on the inspiration front

What makes someone inspirational, asks the director of CharityComms

All charity communicators have the aim of inspiring their audiences - to action, interest or involvement. At CharityComms, inspiring others through sharing best practice, insight and innovation is one of our charity's core values.

September will be a busy month for us on the inspiration front. Nominations open on 5 September for CharityComms' Inspiring Communicator Awards 2016, which recognise and celebrate communicators who inspire others within or on behalf of their organisations.

Previous winners include Ernest Randriarimalala, a communications officer at WaterAid Madagascar. "It's so inspiring to meet and see people whose lives have changed because of WaterAid's work," Randriarimalala told us. "Seeing faces smiling and drinking safe water for the first time fuels my passion."

Sally Wrench, senior marketing communications manager at Save the Children, echoes this: "Even in the most dire of circumstances, there are people across the world doing their best to help each other and to make their communities better places to live and work. And in every charity I've worked with, my colleagues are dedicated to making it easier for those people to make the changes they need."

For an extra dose of inspiration, our 29 September seminar features 10 exciting comms people in the sector sharing the big ideas that have had an enduring impact on them.

So what makes someone inspirational? It feels to me like a combination of passion, authenticity, creativity and tenacity. But I suppose what really inspires us is ordinary people doing extraordinary things.

Vicky Browning is director of CharityComms

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