More than half of volunteer event fundraisers feel that their fundraising efforts are not being properly acknowledged by the charities they are trying to help, according to research by the fundraising software company Blackbaud.
A survey of 1,017 event fundraisers in the UK and Ireland, commissioned by Blackbaud and carried out in October, found that 58 per cent felt they had had no acknowledgement from their chosen charity on the funds they raised and 70 per cent had no idea how their money would benefit the charity.
Nearly three-quarters of respondents were given no pointers or tips on how to fundraise for their event, the survey found.
The research, carried out by the customer experience consultancy TFL Research as part of Blackbaud’s Successful Events Fundraising report, also found that 30 per cent of participants in fundraising events had not heard how their efforts had supported the charity, and 84 per cent of the people that sponsored those people were not informed how their donations had helped.
According to the survey, the most popular fundraising events were coffee mornings, with nearly one in five survey respondents saying these were the most appealing. The people surveyed participated in an average of 2.5 fundraising events each year.
The most common motivation for taking part in a fundraising event was that the participant cared about the cause, with two-thirds of respondents citing this as a motivation. More than a third – 37 per cent – participated because a family member or friend asked to fundraise with them, and 30 per cent said they wanted to do the specific activity involved.
"Not-for-profits need to support their fundraisers much better than they are currently doing," said John Bird, general manager of peer-to-peer fundraising at Blackbaud.
"This means encouraging them, providing direction, sharing tips on how to approach fundraising, thanking them for their efforts and following up with those that make donations. Not only will this raise more money for the cause, but it also provides an opportunity to build long-term relationships."