The Year of the Volunteer is to accelerate through its half-way point with the launch of the Give A Billion Minutes campaign to collect pledges of people's time.
The campaign, which is led by the Home Office and the Media Trust, will aim to encourage people to pledge time they plan to spend volunteering, by phone, text, or online at www.yearofthe volunteer.org. Organisers hope to reach their target of one billion minutes by the end of the year.
Home Office minister Hazel Blears and multiple Olympic gold medal winner Sir Matthew Pinsent launched the campaign yesterday.
Over the coming weeks, a series of high-profile adverts are due to appear in the national press as well as Heat, FHM and Closer magazines. All publications have given up advertising space free of charge.
Those who register will not be monitored to see whether they fulfil their pledge, but individuals will only be able to register once.
The website also has a link to the www.do-it.org volunteering site.