International development charity VSO has adopted a more campaigning edge by publishing a report that associates the rise of the British National Party with an increasingly insular outlook across British society.
Cultural Breakthrough is based on the findings of an ICM poll which reveals that 77 per cent of the public agree that different British cultures fail to connect, yet only 13 per cent want increased contact with other cultures.
Mark Goldring, chief executive at VSO, said: "Far too much emphasis has been put on public policy to provide solutions. This is not the only answer, what we need is a personal commitment from us all as individuals."
VSO, best known for placing volunteers overseas, is keen to promote itself in a wider international role. The report is part of a six-week campaign culminating in a photography exhibition during National Volunteer Week from June 1-7, which portrays the charity in a broader light.