Watch: Time to end door-to-door fundraising?

Following the RNLI's decision to end door-to-door fundraising, two sector experts give the case for and against

Last week the RNLI said it was ending its door-to-door fundraising programme because it did not fit with its new opt-in communications policy.

Third Sector asked Nichola Raihani, a behavioural expert at University College London, why she believes door-to-door is a counterproductive fundraising method, and Peter Hills-Jones, director of compliance at the Institute of Fundraising, why he believes charities should keep faith with the technique. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus