The videos created by film students for the two winning charities of the Creative Vision Award have been revealed at the same time as a call for entries for the 2017 prize.
The award, which is organised by accountancy firm Kingston Smith and Bournemouth University, offers two charities the chance to each receive a bespoke animated short film worth an estimated £150,000. The films are created by undergraduates using VFX and animation to tell a story that communicates specific key messages identified by the charities.
The Alpaca Chinos, the winning team of film students from Bournemouth University that produced Refuge’s film, created a toy animation set in a child’s bedroom, which depicts a woman trapped because of domestic violence. Team Pablo produced a film reflecting the sense of empowerment that Create’s workshops bring to young carers, who often feel isolated by the responsibility they carry.
Previous winners have reported running successful awareness-raising campaigns after receiving the awards. Last year a film for Anthony Nolan, designed to bust the myths associated with stem-cell donation and using the hashtag #donatingisntscary, led to nearly 300 new donors coming onto its register as a direct result of having seen the winning film. The film was viewed more than 25,000 times on YouTube and Facebook and was deemed a huge success by Anthony Nolan’s marketing and engagement teams.
Meanwhile, the films created for Dyslexia Action achieved a Facebook reach of almost a million and a Twitter reach of more than 25,000, with almost 40,000 YouTube views within the first five months. The winning film was also played at every Everyman Cinema across the country for a week in April this year.
Entries for 2017 can be made here.