Ways of tracking elusive celebs

Intermediaries are often the best route to celebrity support, delegates at the Institute of Fundraising National Convention heard yesterday.

Martin Shaw, consultant at Midas Fundraising Associates, advised fundraisers to start with someone who knows the celebrity, such as a dentist or lawyer.

"My view is that we're fundraisers - if we don't ask, we don't get," he said. "So for heaven's sake, ask! Pick up the phone!"

Fundraisers could also be missing a trick by not using the electoral roll or ‘people search' services such as
192.com to track down potential celebrity supporters, said Shaw.

"You can do a search to see if celebrities' names come up before you spend any money," said Shaw. "Very few people know about it. And you can access the records completely free by going into a public library."

He said that 192.com provided the names and addresses of everyone in the country, including those not listed by directory enquiries. It also provides information not on the electoral roll. Basic information available through directory enquiries is free.

Top tips

  • Choose wisely People such as Sue Johnston (left) are known for their charitable work. But don't pick someone who's been overexposed
  • Consider businesspeople or community figures
  • Try to avoid agents unless you know them
  • Keep celebs in the loop They like to be well-briefed

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