Website aims for £1m for good causes

Affinity shopping portal will raise cash for consumers' chosen charities

A new shopping website could raise more than £1m for UK charities in its first year, according to its creator.

Netfundraising.org.uk is similar to other 'cashback' sites, through which registered retailers pay the website and shoppers a percentage of any items purchased.

The site has affiliations with more than 1,500 online retailers in the UK. Every time someone uses its links to visit a retailer and purchase a product, the site receives a payment from the retailer and passes 100 per cent of the money - an average of 7 per cent of the purchase price - to the shopper's chosen cause.

"Looking at other cashback websites, there's no reason why we shouldn't raise £1m," said Richard Yendall, the site's founder.

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