A new website that will give rewards such as music downloads to people who donate time and money to charity will be launched in the next few weeks.
Bright Blue Dot is a social enterprise created by Chris Ward, a former creative director for Comic Relief who was global director of 1Goal, the campaign that uses football to campaign for schools for the 75 million children who are denied education.
The Bright Blue Dot website will allow people to donate time and money to a wide range of causes, including third world emergencies and community projects.
A statement about the project said good work and donations would be rewarded with a Blue Dot ‘currency’ that people would be able to spend on "very desirable (and often exclusive) digital content", such as music downloads.
A spokeswoman for Bright Blue Dot said another example might be seeing a music video before its release.
She said the site was still in the process of signing up charities to take part in the scheme and the value of the blue dots had not yet been finalised. She said the website should be launched in three or four weeks.