My Week: David King tackles merger and rebranding

The chief executive of Shooting Star Chase recounts his week

David King
David King

TUESDAY - I'm up to my eyes in legal documents this morning. When it's like this, I remind myself why we're doing the merger of Chase and Shooting Star Children's Hospice: to provide better care for the children, teenagers and families we support. And we will - once the legal documents are sorted. I go to get a cup of coffee and bump into one of the dads we support. We chat for an hour and cover everything from his child's care to the rugby results; it's good to spend time with the families.

WEDNESDAY - I have a meeting with the project manager in charge of getting our new fundraising and support offices up and running. There is so much change at the moment. It is tough for staff and volunteers, but it is crucial that we get people working together - that can be a real challenge because we currently have four main sites. Having one fundraising and support office will play a big part in making our teams more integrated.

THURSDAY - It's a senior management team meeting today. It's particularly important at the moment that we meet regularly to keep on top of the many priorities. Our head of PR & communications comes and talks us through the branding and shows us the new DVD for Shooting Star Chase. We have worked really hard to keep costs low on the merger, so we have done all the rebranding in-house. Despite many differing opinions at the start - on everything from the name of the organisation to the colours of the logo - the team has done a great job in pulling it together.

FRIDAY - I give a presentation at the Children's Hospices UK conference with a colleague from another children's hospice. We are all very proud of our individual hospices, but when we looked at it from a family's perspective, we realised that, collectively, we weren't as accessible and integrated as we would hope - so we are trying to change that. I then make the most of being up north (well, Birmingham) and take a short drive to my sister's, ready for the weekend.

Shooting Star Chase provides care, support and advice for children and young people with life-limiting conditions and their families.

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