Tuesday: CleanupUK is a virtual organisation and has no offices, so today I am working from home. I start with my usual four-mile litter-picking constitutional through my village of Oldbury-on-Severn, near the Severn estuary. As always, I find litter, though less than there was. The people I would especially like to meet are the three smokers who, with depressing regularity, chuck the same brand of cigarette packet out of their car windows. Why do they do this? It's so lazy and dumb. I talk to my friend Will at the Campaign to Protect Rural England to discuss improvements to the LitterAction website that we run together. The site provides a free online base for volunteer litter groups across the UK and the amazing people we continually come across never fail to impress and inspire us.
Wednesday: I'm putting together the finishing touches for our big day tomorrow - the launch of CleanupUK's Beautiful Boroughs project in London's five Olympic boroughs. We're asking people in these areas to volunteer to help tackle litter problems and influence the behaviour of people who drop it. I have a lot of equipment to take to the launch, so am forced to sacrifice my principle of travelling everywhere by public transport and drive up to east London. The journey from Bristol takes five hours, which serves as a good reminder of why I take the train.
Thursday: I emerge early from my B&B in Newham and head to Beckton, where HRH The Duchess of Cornwall is joining us to launch the project on the aptly named Winsor Park estate, and to announce that she will become CleanupUK's president. She is relaxed, informal and chatty - and gives us a hand picking up litter.
Saturday: An invigorating end to the week with our village's annual clean-up of the Severn riverbank. We don't find as much rubbish washed up as we have in previous years, so maybe we are getting on top of the problem. We all feel tired but fulfilled as we tuck into burgers and hot dogs at the end of a busy morning.
CleanupUK is a charity that helps and encourages volunteers to pick up litter in their neighbourhoods
George Monck is the chief executive of CleanupUK