My Week: Natalie Legg

The manager of Fashion Targets Breast Cancer at Break-through Breast Cancer recounts her week

Natalie Legg
Natalie Legg

Saturday - I'm off to the uber-fashionable store Lucy in Disguise in Covent Garden, London, which is owned by the singer Lily Allen and her fashionista sister Sarah Owen and is housing our Fashion Targets Breast Cancer photo booth for the day.Supporters can have their picture taken in front of the campaign's target logo. Doing something new is always a gamble, but this pays off - at one stage there are people queuing down the street to get their photos taken. Later in the day, photos from the booth start popping up all over Facebook, so it's safe to say it's been a hit.

Monday - I chair a steering group meeting to take stock of where the campaign is up to in terms of PR, social media buzz and product sales. So far we've generated a lot of interest in the campaign, so we decide that for the last few weeks the push should be a call to action for people to buy the product range. We then start tweaking our social media and PR strategy, with the message focusing on how much money the products will raise for Breakthrough Breast Cancer.

Tuesday - I'm at a studio in Soho, London, to shoot a piece to camera with the TV presenter Miquita Oliver, who has recently come on board as an ambassador for the campaign, about what fashion means to her. She arrives late because her car drops her off in the wrong place - not a great start - but thankfully she is still in high spirits. She even makes time for an impromptu photo shoot on the studio rooftop wearing Topshop's FTBC T-shirt and bracelet.

Thursday - Today we publish our blog. Our supporters get a lot of information from blogs, so it made sense to give our campaign a voice in that space. We receive a picture of the singer Alesha Dixon, who has been snapped wearing one of the Fashion Targets Breast Cancer products, so that will be a big feature of this week's post. It gives extra kudos to the fashion credentials of the campaign and gives us a chance to encourage supporters to buy the product.

Fashion Targets Breast Cancer is run in the UK by Breakthrough Breast Cancer and engages the fashion industry in raising funds.

Natalie Legg is manager of Fashion Targets Breast Cancer at Break-through Breast Cancer.

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