Monday: My week starts with a workshop about pitching for charity of the year partnerships. I glean some useful ideas and I will do my best to incorporate them into future approaches. I then dash home to watch the Alan Titchmarsh Show, where actor Stephen Mangan does a sterling job talking about his support for our charity - a big deal for us because historically our TV coverage has been minimal. Our name change last year has helped significantly.
Tuesday: When I wake up I have no idea that most of my day will be dedicated to the sticky topic of reusing jam jars. A recent newspaper article about an EU directive banning their reuse if the products inside are sold has caused a mass panic among community fundraisers. One of our top fundraisers, who has raised thousands from jams, chutneys and cakes, decides she can't risk it and decides to buy new. It seems crazy in a world where we're trying to recycle as much as possible.
Wednesday: My eldest daughter comes to work with me as part of her school's career development scheme. We start with a lunchtime stall in the National Hospital for Neurology and Neurosurgery, selling Christmas cards and promoting our week of Pyjama Party events, and later she helps to distribute interval refreshments at a Pyjama Film Night organised by hospital staff. She might have left with the impression that work involves shopping, watching films and eating chocolate - I'm not sure that was what her school was hoping for.
Friday: Today I do the school run in my pyjamas. I'm not running late or just being sloppy - it is for a Pyjama Day I have organised at my youngest daughter's school. All the children are in their pyjamas - and some of the braver parents too. We follow the drop-off with a coffee morning. I am in the unusually fortunate position of being chief executive part-time, so I'm not normally in work mode on Fridays. It is strange to explain to other parents what I do for a living while wearing 'yeti' slippers.
The National Brain Appeal raises funds for The National Hospital for Neurology and Neurosurgery
Theresa Dauncey is chief executive of the National Brain Appeal