My week: Yasmin Jeffery

The marketing and PR manager of St Nicholas Hospice Care revs up on a pink quad bike.

Finish line: Jeffery (right) toasts Rush
Finish line: Jeffery (right) toasts Rush

Monday We are launching a major fundraiser today - a quad bike ride from John O'Groats to Land's End by Suzie Rush, who has motor neurone disease, her friend Debbie Turpin and their husbands. I wear a pink shirt so I'm suitably themed for the media launch of what we're calling the Pink Ladies Challenge. It's a great turnout - three TV cameras, one radio station, four newspapers and plenty of pink champagne.

Tuesday I sign off our new 'empty belly' posters - posters with borders that leave blank space in the middle for staff to write their own messages. It's a useful internal communications tool and we also give them to donors to use to promote their own fundraising events.

Wednesday I set off at 8am with Paul Abbott, our fundraising and marketing director, on a three-hour drive to Shrewsbury to meet up with the quad bikers. Because of her condition, Suzie can't do the required eight hours a day on the bike, so friends, family and intrepid hospice staff are joining the merry party at various points across England to do some of it for her.

Once 'encased' - there is no better word - in protective gear, I nervously test drive the little machine around the car park. Before I know it, our party of four pink quad bikes and three support cars is heading down the A449.

Thursday I meet with the events committee to discuss the design for our Light up a Life campaign. The event is a special remembrance occasion and I want the design to capture its spirit.

Saturday I'm up at 3am to fly from Stansted to Newquay. Paul and I thought it would be a nice idea to surprise the quad party at Land's End. It didn't seem like such a bright idea when the alarm went off, but as we stand freezing at the finishing line, I am really pleased we've come. After 874 miles, the group is on target to raise £20,000.

We join the group, their families and friends for an evening meal. During dinner, the devastating news arrives that Suzie's older sister Rosie, who also had motor neurone disease, has passed away. Suzie and her mum are naturally grief-stricken.

Monday At the family's request, I release a press statement about the challenge and a tribute to Rosie. I also handle all media calls. Exhausted by the weekend and the news, I work from home for the rest of the day.

- St Nicholas Hospice Care provides specialist palliative care for people in West Suffolk and Thetford.

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