It encourages people to organise fundraising walks with friends and relatives. The charity hopes that it will become an annual, national event.
Help the Aged has distributed 70,000 flyers to schools, universities, businesses and supporters across the country. Posters have been produced for the charity's 370 shops, along with fundraising packs featuring hints and tips for a successful event.
The charity is also organising a series of its own walking events across the country. Amanda Ball, director of marketing at Help the Aged, said: "Walking is something people of all ages can enjoy and fit into their daily lives. It reinforces the importance of staying active and independent in later life."
Against Breast Cancer has formed a partnership with pub group Ember Inns for its Drink Pink fundraising campaign. Ember will give the charity 5p for every glass of rose wine sold, with donations being doubled on Mothering Sunday, which is in four days' time.
Guide Dogs is asking existing donors for one-off donations in its latest direct marketing campaign. The Spring Cash appeal pack features 17-year-old Lora and her first guide dog, Libby, in a photo diary montage showing early moments in their relationship. The pack explains how each guide dog partnership costs the charity £35,000.
Cancer Research UK is running a TV advertising campaign to attract participants to its annual Race for Life fundraising event. The charity hopes to raise £60m from the races.
The Catholic Children's Society has created cartoon character Sam the Sheep to help its annual Good Shepherd Appeal in schools during Lent.
Sam appears on collection boxes that resemble packets of an imaginary brand of sweets, Fruit Baa Baas, which have been distributed to schools.
A cartoon strip on the box shows children how they can help others by donating some of their sweet money to charity during Lent.