The charity, which provides care for older people in 12 care homes in London and the south-east, aims to raise £100,000 to help reduce an operating deficit of £1.5m.
Direct mail packs developed by agency Cascaid have been sent to 14,000 supporters who have donated to or volunteered for the charity before. The packs ask for donations of between £15 and £1,000. Advertisements will be published in Jewish newspapers and regional synagogue magazines. A second phase of the campaign will follow later this month.
Against Breast Cancer has teamed up with virtual greeting-card firm Charity Greetings.com to launch its 1 in 9 campaign, which aims to raise £90,000 during Breast Cancer Awareness Month in October. The charity is inviting people to send virtual birthday and anniversary greetings to friends and relatives. The price of each greeting is £1.99, £1 of which will go to the charity.
Mencap, the learning disability charity, is to hold a Hallowe'en-themed scuba diving event. Participants will be asked to raise £50 through the event, which is being held at Gildenburgh Water, Cambridgeshire, on 28 October.
The Multiple Sclerosis Society and the London Paranormal Society are holding a fundraising ghost hunt on 20 October. Participants will spend the night looking for ghosts in Eastbury Manor House in Barking, east London. The minimum sponsorship is £50.