The fund was launched last October in response to the increasing numbers of soldiers injured on operations in Iraq and Afghanistan who needed immediate help. The text campaign will build on previous press advertising, poster advertising and a direct mail campaign that featured the Hasbro toy soldier Action Man. This boasted the strapline "War is not a game of toy soldiers". The advertising space for the latest campaign was donated by Titan Outdoor.
Guide Dogs will run a digital marketing campaign to encourage support for its Sponsor A Puppy fundraising scheme. Online ads will encourage supporters to commit to giving £5 a month to the charity.
HFT, a charity for people with learning disabilities, has set up the HFT Zinnia fund to enable supporters to raise money for the charity in memory of loved ones. Each individual's fund is commemorated in a book of remembrance.
Pramacare, a home-care charity in Dorset, is selling its own environmentally friendly shopping bag to raise funds. The 1,000 Pramacare bags are on sale for £4.99 each at the charity's five shops.
Trees for Cities has teamed up with business and technology recruitment consultancy Highams Group. For every job interview Highams organises, it will make a donation to Trees for Cities for planting and landscaping projects.