At Work: Communications - Site Visit - events.breastcancercare.org.uk

Organisation: Breast Cancer Care
Agency: Panlogic
Spend: Not disclosed
Accessibility: W3C conformance level AAA

Breast Cancer Care launched its events microsite earlier this month.

Development

The charity wanted to use the internet to engage supporters through the events it runs, serve fundraisers better and encourage more people to take part in its challenges.

Design and content

The microsite does not receive prominent billing on BCC's homepage. If you do not know the microsite's URL address, you can get to it by visiting the charity's main site, clicking on the 'fundraising' tab and then clicking on an 'events and challenges' tab.

The microsite homepage is dominated by a picture that changes every few seconds to reveal BCC supporters taking part in different fundraising events - from trekking in Peru to running the New York City Marathon. This is presumably designed to inspire visitors to get involved. Should they feel suitably inspired, visitors can sign up to the site, start their own events pages and list the challenges they have completed and those they intend to take part in.

The site also includes a comprehensive list of BCC events, which are divided into five sections: runs and sport; walks; overseas challenges; UK challenges; and special events.

Special features

The 'latest news' scroll on the microsite's homepage provides visitors with a rolling commentary on the most up-to-date information about BCC events.

Breast Cancer Care says:

"Increasing participation for the hundreds of events we organise each year is crucial for our promotion and fundraising."

Navigation: 3
Accessibility: 5
Innovation: 4
Content: 4
Total: 16 out of 20

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