World Development Movement will rebrand to Global Justice Now

The organisation will revamp its website this month, and the name and logo change will happen on 15 January next year

Logo for Global Justice Now
Logo for Global Justice Now

The anti-poverty campaign group the World Development Movement is to change its name to Global Justice Now.

The WDM will launch a revamped website this month, while the name and logo change will happen on 15 January.

The move was approved at the organisation’s annual general meeting in September.

Nick Dearden, director of the World Development Movement, said the meaning of the word development had changed since the organisation was founded in 1970.

"In many ways it has been taken from us," he said. "In the 70s it was very much about impoverished people being liberated and creating more democratic societies. Today it almost always means economic growth, not even particularly targeted at the poorest."

Dearden said the rebrand would help the organisation target more high-profile issues, such as the recent campaign against the Transatlantic Trade and Investment Partnership, and aid it in forming partnerships with organisations such as trade unions.

The change of name and logo, and new design templates, are expected to cost £30,000, according to Dearden.

A relaunch event is scheduled to take place in February.

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