WWF

The environment charity will this weekend be streaming live coverage of landmarks turning off their lights for Earth Hour, its annual campaign, supported by McFly

McFly support WWF's Earth Hour campaign
McFly support WWF's Earth Hour campaign
What is it?

WWF has been promoting its annual event, Earth Hour, in which people are encouraged to turn off their non-essential lights for an hour.

The charity will be streaming live coverage from landmarks and communities that are taking part in the event on its dedicated microsite. It all starts at 8.30pm on 23 March.

What’s McFly got to do with it?

The boyband McFly, Earth Hour ambassadors, are also expected to do an unplugged gig to support the campaign on Saturday.

The charity encouraged the public to 'like' its Earth Hour Facebook page in the run-up to the event and said the band would do something "fun in the dark" for Earth Hour dressed in panda onesies if it achieved 10,000 likes. By Thursday the page had already received 78,964 likes.

Anything else?

Celebrities including the model Miranda Kerr have been encouraging people to upload videos to YouTube that include a pledge, with the line: ‘I will if you will…’. Kerr said she would conduct, film and upload a yoga class if more than 500 people also uploaded pledges. 

There can’t be more, can there?

The charity has uploaded a list of 60 things they suggest people do during Earth Hour, including listening to an audio book of Just So stories recorded exclusively for the campaign by celebrities including Miranda Richardson.

WWF Wildlife Mobile is also offering an hour of free calls to UK landlines and mobiles as part of the campaign.

Third Sector verdict:

This campaign appeals to millions each year because of its simplicity: help the environment by turning off your lights for just one hour. The association with McFly means that the campaign reaches a young audience, and the audio books mean adults can involve small children and get them thinking about the environment from a young age.

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