Year-long campaign launched to encourage people to give

Give More, the brainchild of the Philanthropy Review, is supported by NCVO chair Martyn Lewis

Martyn Lewis
Martyn Lewis

A 12-month campaign aimed at persuading people to give more money, time and energy to good causes has been launched to the public today.

The Give More campaign, announced last year, is a national campaign that was first discussed in the Philanthropy Review, the sector-led inquiry into philanthropy that published its Call To Action in June.

The campaign, which is being chaired by Trevor Pears, executive chair of the Pears Foundation, will ask people to sign a pledge on its website to give more to charity over the next year. The goal of the campaign, which is being funded by £1m from the Pears family, is for 500,000 people to sign up.

A survey of more than 2,000 nationally representative UK adults, carried out by the online polling organisation YouGov on behalf of Give More and published today, found that 62 per cent of respondents had given time, money or energy to causes they cared about in the past six months.

Fifty-one per cent said they thought need in their local community had increased in the previous 12 months, and 57 per cent said the need was likely to increase over the next 12 months.

Twenty-six per cent of respondents said they could give more to good causes than they currently do.

When asked which causes they cared about most deeply, children and young people and health were the most popular choices, each chosen by 16 per cent, followed by animals with 11 per cent.

Martyn Lewis, chair of the National Council for Voluntary Organisations and a Give More supporter, said need was increasing in communities and charities, and community groups were struggling to cope with the increased demand.

"Our natural response might be to look to the public sector, but it can’t deal with all the issues," he said. "The answer lies with all of us, the general public. We rarely talk about giving, but if we don’t shout about the good work going on up and down the UK, many charities and community groups might cease to exist and our communities will suffer. We can’t let that happen."

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