Youth Sport Trust comes under fire for Cadbury deal

The British Dietetic Association has accused the Youth Sport Trust of glamourising fatty foods by linking with a confectioner for a child health awareness appeal.

Cadbury is set to sponsor the Youth Sport Trust in a £8 million programme that works with schools to promote sports and health, and encourages children to get more exercise.

Wendy Doyle, national spokesperson for the association, said: "Even though it's obviously a lot of money, it's difficult to justify linking a sports trust with a company that makes unhealthy food."

Doyle said that obesity levels in children were rising, and that any campaign promoted by a company that manufactures fat-filled food products would send out a potentially dangerous message.

"Often these companies receive a lot of criticism for producing unhealthy foods and the best way to get to people is by supporting good causes," she said.

The trust was unavailable for comment.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now