02 decides to pass on text donations in full

Mobile network operator follows Vodafone in giving 100 per cent of text donations to charity

O2 has become the second mobile network operator to announce that it will pass 100 per cent of text donations to charity.

The company said the total amount of all donations made by O2 customers to UK-based charities using the five-digit shortcode beginning with 70 would go to the cause from 1 August. The operator previously charged 10 per cent on donations.

Simon Davis, head of corporate responsibility at O2, said the company was "glad to be able to help in this way".

He added: "Particularly in the current economic climate, it’s essential that we help charities gain as much income as they can."

Earlier this month, Vodafone was the first network operator to announce that it would give 100 per cent of donations made by text message to charity.

Figures released by the Charities Aid Foundation in May revealed that the proportion of money operators passed on to charities from text donations varied between 80 and 95 per cent. O2’s fees were 10 per cent on donations of £1, £1.50, £3 and £5.

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