UK-based Raffle.it, which will officially launch next year, is looking for companies to contribute to incentives such as money-off vouchers to encourage people to play. The prize money will come from ticket sales.
Raffle.it is also in talks with companies to provide books, IT suites and playground equipment for schools for further smaller raffles.
Waterstone’s is running a £3,000 book prize to refurbish a school library, which will be covered by ticket sales. In return, the book retailer will donate money-off vouchers to each person who buys a ticket.
Players buy £1 tickets online, and the holder of the ticket with the lowest number wins, and chooses the charity or school that the prize is donated to. The charity can then use the goods.
Charities will also be able to run raffles for supporters offering the chance to win more more unusual prizes, such as a night out with a celebrity. Charities that run raffles will be able to keep the value of ticket sales, minus an administration fee.
Pascal Wheeler, co-founder of the raffle, said: “We think it will generate more than online charity auctions can because it costs only £1 for players to take part.”
The site takes a 10 per cent cut of raffles.