2011 will be the year of the mobile, Tony Elischer tells fundraising congress

Director of Think Consulting Solutions says mobile fundraising will come of age, but warns charities they haven't cracked digital yet

Mobile fundraising
Mobile fundraising

Mobile phones will take off as a fundraising method next year, according to Tony Elischer, director of Think Consulting Solutions.

Speaking to almost 1,000 fundraisers at the opening plenary session of the International Fundraising Congress in the Netherlands on Wednesday, Elischer spoke about fundraising over the past 30 years and gave some of his predictions for the future.

He said 2011 would be the year of the mobile but warned that charities "have not cracked digital yet".

He said the 1990s gave us the internet, but "the next decade will challenge us to see if we can embrace it".

Elischer told delegates the the sector was now dealing with donors who were never satisfied. "The more we give donors, the more they want," he said. ""It’s about being donor-centred and customising things."

The speech also looked at some of the most important events for fundraising over the past 30 years.

These included Live Aid, which Elischer said was revolutionary because it was the first time charity was brought into people’s homes, the election of President Barack Obama and the publication of fundraising consultant Ken Burnett’s book Relationship Fundraising.

- Read more news from the International Fundraising Congress 2010

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