More than 5,000 take part in National Lottery's 25th birthday social media campaign

Launched on Tuesday with the hashtag #NationalLottery25, the campaign encourages charities to share pictures of people crossing their fingers

Posts from the campaign
Posts from the campaign

More than 5,000 people have taken part in a National Lottery Community Fund social media campaign ahead of the lottery’s 25th birthday celebrations next month.

The campaign, launched on Tuesday, uses the hashtag #NationalLottery25 and encourages charities to share pictures of people crossing their fingers in the same manner as the National Lottery’s logo.

The "crossed fingers selfies" celebrate the £10.3bn the lottery has raised for the UK charity sector over the past 25 years, with the lottery’s official anniversary falling on 19 November.

The lottery has also helped to fund more than 110,120 charitable projects over the past 25 years.

The Minister for Civil Society, Baroness Barran, was among those who got involved with her own crossed fingers selfie.

A number of charities have also got involved in the campaign.

Celebrations for the National Lottery’s 25th anniversary are taking place until the beginning of December.

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