This is because some parts of the voluntary sector are yet to fully appreciate the benefits of behavioural insights. Behavioural insights use psychology, cognitive science and social science to discover how people make choices.
It may sound complicated but often a few simple actions can make a big difference. Read this Third Sector Insight expert report, produced in partnership with Fat Beehive, to find out how.
8 ways behavioural insights can maximise your digital fundraising
Many charity fundraisers are unaware of how a few simple changes to the way they communicate with supporters could significantly boost donations.