Action on Hearing Loss has appointed its first digital director.
Michael Wilkinson, who was head of digital change at the young people's cancer charity Clic Sargent, will be part of the charity’s senior leadership team in the newly created role.
He previously worked as a journalist at The Daily Telegraph and was head of digital content for the Liberal Democrats during the 2017 general election, according to his LinkedIn page.
Wilkinson has a close connection to the charity's cause, having learnt sign language and worked as a communicator guide for a deaf-blind friend.
Asked about why the charity created the position, Wilkinson said: "For me, not only is it a recognition of the times we now live in but a new focus on digital presents us with our best opportunity deliver large-scale, impactful change and to give a voice to the millions of people we are here to help.
"We have a lot to do but we will be developing ambitious plans."
Mark Atkinson, chief executive of Action on Hearing Loss, said: "This is an important time for our charity and I am very happy to welcome Michael to our team as we transform Action on Hearing Loss into a strong and forward-thinking organisation in order to maximise our potential to efficiently support people living with deafness, tinnitus and hearing loss across the UK."