ActionAid wants donors to pitch in

Mathew Little

ActionAid will encourage donors to become involved in campaigning as part of its new supporter engagement plan.

The charity will launch a new public face for its campaigns under the banner 'target poverty' next month.

The new brand will bring together individual campaigns on corporate accountability, aid, trade, women's rights and HIV/Aids.

Fundraising supporters will be encouraged to get involved in occasional actions such as postcard campaigns, and more active campaigners will be asked to commit themselves to regular participation in activities and lobbying.

"Supporters can get involved up to their comfort level," said Emma Harbour, campaigns co-ordinator at the charity.

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