Ad ruling 'carries a broader threat'

Ofcom's decision to ban Make Poverty History ads for being "too political" could pose a threat to the new charity coalition Stop Climate Chaos.

Ian Leggett, director of coalition member People and Planet, issues the warning in this week's Hot Issue.

He says the media regulator's decision has "implications beyond MPH.

If we are prevented from using film advertising on the grounds of politics, it will undermine our effectiveness."

His comments come after Ofcom ruled MPH's campaign was political because it sought "to achieve important changes to the policies of the UK Government".

Stop Climate Chaos placed a full-page colour ad in The Times last week, carrying the headline "Global Warning". The advert urges readers to lobby the Prime Minister to act now before it's too late.

But the Advertising Standards Authority, which adjudicates on newspaper ads, has different guidelines from Ofcom. It said the ad had so far drawn no complaints and was unlikely to constitute a breach.

- See Hot Issue, page 23.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Guide: What insurance does your charity need?

Guide: What insurance does your charity need?

Partner Content: Presented By Markel

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now