Adeela Warley: Finding glimmers of hope in dark times

Shining a light on communications that championed hope and inspired compassion for others is a reminder of the good that’s out there

Adeela Warley

It’s spring, but right now the world seems a terribly dark place.

Changing the tone of voice to one of hope and opportunity feels all the more important. Not in a Pollyanna way, with blind and excessive optimism in everything, but with thoughtful and purposeful intent.

Rabbi Jonathan Sacks said: “Optimism is the belief that the world is changing for the better; hope is the belief that, together, we can make the world better.”

This is the mindset that underpins charitable purpose. So this month, I am shining a light on communications that championed and shared hope and inspired compassion for others.

This year’s International Women’s Day focused on imagining a gender-equal world, free of bias, stereotypes and discrimination. With its #BreakTheBias rallying cry, social media helped to celebrate, challenge and connect a global community with a shared positive vision.

Launched in early March, the Disasters Emergency Committee’s Ukraine Appeal was its second-biggest ever, raising £175m in two weeks.

The British Red Cross and the DEC have worked hard to show how the donations during a cost-of-living crisis bought urgent and tangible relief for the people still living in Ukraine and cast across Europe.

Both appeals inspired incredible generosity and a belief that a better life is possible.

Lastly, the wonderful story of 16-year-old Tyrese Dibba, who helped thousands of people learn British Sign Language in lockdown and has become an animated character in the Sense Sign School created for the disability charity Sense.

Tyrese says: “Deaf people shouldn’t be excluded. You should be able to chat to everyone, regardless of disability.”

It’s a powerful testimony to his self-belief and trust in others. Hope springs.

Adeela Warley is chief executive of CharityComms


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