Adeela Warley: Hope springs

There is some truly ground-breaking work going on in the sector, writes the chief executive of CharityComms

Adeela Warley
Adeela Warley

"They say a person needs just three things to be truly happy in this world: someone to love, something to do and something to hope for."

These words from the author Tom Bodett are apt for my first months as chief executive of CharityComms. I’ve met hundreds of professionals at our charity comms sector events, people with more than a job to do and to love and hope for.

Truly ground-breaking work is happening across the sector. Highlights for me include the RNLI leading the way on supporter opt-in communications and the Brain Research Trust’s brand journey.

Insights from these and other innovations in charity comms have been shared with generosity, honesty and humility at our brand breakfasts, conferences and special interest groups on digital transformation, charity campaigning and leadership coaching.

The events are all about hearing and sharing hopes, aspirations and outcomes. Holding on to hope, I’ve also detected anxiety, not just about funding, media scrutiny and regulation, but in how people feel. Professional loneliness, the pace of change and overwhelming complexity breeding inertia seem common.

Hope kicks in by connecting people and creating safe spaces to share and learn.

This way professionals will appreciate that they’re not alone and others face similar challenges, and we can move towards an environment where we can learn from risks and failures, not just success.

From the hubbub of these events, hope and energy swell. In this, CharityComms' 10th anniversary year, we’ll publish our Communications Benchmark. Will the data from this snapshot of the sector’s health bear out my early hopeful reflections?

Adeela Warley is chief executive of CharityComms

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