Seeing the physical feats of Mo Farah, Usain Bolt and other athletes up close this summer was amazing. But what moved me to tears was the dedication and tenacity of both the medallists and those never likely to get near the podium.
Charities are founded and sustained by ordinary people who cross the line every day to do extraordinary things. Communicating their stories with authenticity and passion is more important than ever to secure public support and build trust in our work.
Inspiration is CharityComms' theme this autumn. Nominations are open for the Inspiring Communicator Awards 2017, a celebration of the sector's shining stars with a special talent for story-telling and a professional obsession for their cause.
Gemma Ellis, brand champion at Bliss, the charity for premature and sick babies, was a winner last year and joins the judging panel this time. Ellis told me it was wonderful to be recognised alongside inspiring colleagues in the sector: "Winning increased my confidence and boosted the profile of the comms team at Bliss. There have been so many positives. I'd encourage anyone thinking of nominating someone to do it."
Then, on 28 September, we'll look at charity impact, showcasing those charities that go beyond an annual report, tucked away on the website, to finding ways to bring people closer to the lived experience of their volunteers and beneficiaries.
Trust, confidence and ardent champions should be our goal. So let's reach for the stars and communicate to win hearts and minds and a place on the podium.
Adeela Warley is chief executive of CharityComms