Advertising Standards Authority rejects complaints about ad campaign by volunteering charity v

ASA says it is satisfied that the figures used by v in its advertising campaign were genuine

The Advertising Standards Authority has rejected nine complaints about an advertising campaign by the volunteering charity v.

Eight members of the public and the trust XAT, which provides funding to a range of charities, challenged whether v could substantiate its claim in the adverts to have created more than 900,000 volunteering opportunities.

The poster adverts were headed "Good for nothing" and were displayed on the London Underground and other transport media, including buses and trains.

In its response to the ASA, v said it had commissioned more than 900,000 volunteering opportunities by providing grants to more than 500 local and national voluntary organisations. It provided a breakdown of figures to demonstrate this.

The charity's response said some of these opportunities were one-off taster sessions and others lasted longer. Some opportunities for which funding had been granted had yet to be filled, it said.

In its adjudication report, the ASA said it was satisfied with the figures the charity provided to substantiate the claim. It will not take any further action.

 

Kaye Wiggins recommends

Advertising Standards Authority

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus