Aids Trust calls for HIV representation on mainstream TV

The National Aids Trust has attacked terrestrial broadcasters for failing to represent people living with HIV, as it kicks off an awareness-raising campaign supported by US media company Viacom.

"The media has the influence and the budgets to change the public's prejudices about people living with HIV in a way that charities can't," said Keith Weinstein, campaigns manager at the Trust.

Viacom is promoting the Staying Alive campaign by running HIV-themed programming and public service announcements across its cable TV channels including MTV, Paramount Comedy and VH1.

Weinstein said that since Todd Carty's character Mark Fowler left Eastenders last year, there is no HIV-positive role model on terrestrial TV for young people to connect with.

The campaign will also use cinema, print, online and outdoor advertising to promote awareness of the disease and encourage more people to get tested.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now