Alcohol Concern is to become the first charity to target binge-drinking pensioners.
The charity is releasing a guide, I don't mind if I do, which aims to make the over-60s aware of the recommended maximum intake.
"Usually younger people are targeted with health and alcohol safety messages - alcohol misuse among older people is a hidden problem," said Alcohol Concern spokeswoman Sophie Davison.
The Office of National Statistics estimates that 2 million older people misuse alcohol, but the true figure could be much higher because many of them underestimate their consumption.
"Many older people like a drink to help them sleep or alleviate pains," said the charity's acting chief executive Richard Phillips. "But this can have the reverse effect, leading to bigger problems."
