Alex Hyde-Smith appointed director of fundraising at the Alzheimer's Society

Hyde-Smith has spent eight years at Marie Curie, the past two as director of fundraising

Alex Hyde-Smith
Alex Hyde-Smith

The Alzheimer’s Society has appointed Alex Hyde-Smith as director of fundraising.

Hyde-Smith joined the charity this month after spending eight years at Marie Curie, the past two as director of fundraising.

He replaces Michael Dent, who left the Alzheimer’s Society in January after almost three years in the role to become executive director of supporter income and engagement at WWF-UK, according to his LinkedIn page.

Hyde-Smith, who began his career in market research and direct marketing, is a former deputy chief executive of the Limbless Association and was a founding member of the healthcare charity Limbcare UK.

"I am delighted and extremely proud to be joining one of the most successful and well-respected fundraising teams in the UK," he said.

"The opportunity to join such a fantastic organisation and be part of the next stage of its development was one that I could not resist, and it’s a challenge I greatly look forward to.

"There is already so much great work to build on, and I join a team committed to delivering outstanding results to meet the needs of people affected by dementia, inspire change and advance research."

Jeremy Hughes, chief executive of the Alzheimer’s Society, said: "Alex brings a huge breadth of experience from across the charity sector and this, combined with his energy and passion for the work we do, will be invaluable in ensuring we raise more income to fund important research, campaigns and services to support more people affected by dementia."

Fundraising income at the charity rose by 11 per cent in the year to the end of March 2018, its latest annual accounts showed.

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