The environmental charity Keep Britain Tidy has appointed Allison Ogden-Newton, the former head of Social Enterprise London, as its next chief executive.
Ogden-Newton, who ran SEL between 2003 and 2012, will join Keep Britain Tidy in August from World Child Cancer, where she is chief executive.
She takes over from Phil Barton, who left KBT in March after eight years in the role. The charity employs about 65 people based in London and Wigan, Lancashire, and had an income of £5.5m in the year to the end of March 2014, down from £10m two years before.
Dinah Nichols, chair of KBT, said in a statement: "Our organisation has transformed itself from a grant-funded body into a completely independent campaigning charity, and Allison’s wealth of experience in leading social enterprises will be invaluable as we grow the business and strengthen our partnerships and supporter base."
Ogden-Newton, a former vice chair of the charity chief executives body Acevo who in 2009 was named the Richmond, Barnes and Mortlake Allotment Holder of the Year, said: "The job of keeping Britain tidy has never been more important. On the one hand, more people than ever value the environment, while others increasingly abuse the communities they live in with unsightly and hazardous litter.
"Keep Britain Tidy is a widely recognised institution that stands for caring, environmentally aware communities, and I am delighted to have this opportunity to pursue my passion for creating a better environment for future generations by joining the team."
Ogden-Newton will be paid £85,000 a year, a spokeswoman for the charity said.