Almost £20m has been raised by participants in yesterday’s London Marathon through Virgin Money Giving so far, the online donation platform has announced.
In a statement this afternoon, Virgin Money Giving said it had recorded its highest ever level of donations in race week, with £8.2m raised in the seven days leading up to the marathon, and £2.11m donated on the day itself.
The platform said that so far £19.9m had been raised by runners using Virgin Money Giving.
This year, runners were able to take part in the mass race in London, or a virtual event that allowed them to complete the 26.2 miles over the weekend at a time and place of their choosing.
The total amount raised, including donations made through other platforms, has not yet been announced, and is likely to continue to rise over the coming weeks.
The marathon’s official charity partner this year, Macmillan Cancer Support, is so far set to receive at least £1.9m through Virgin Money Giving.
The platform, which was established when the Virgin Money bank began sponsoring the marathon in 2009, is set to close next month after the sponsorship deal comes to an end.
In a statement, it said that marathon runners had raised a total of £237.3m for charity through Virgin Money Giving over the past 12 years.