Alzheimer's Research UK fundraising income rises 22 per cent in a year

The rise was due in part to an almost doubling of funds from major donors and publicity drives featuring celebrities

Alzheimer’s Research UK has reported a 22 per cent rise in donations last year, bringing its overall income to almost £18m.

The charity said in its latest annual report, which was published last week, that its voluntary income reached £16.5m in the year to August 2015, up 22 per cent on the £13.5m it raised in the previous year. Total income was £17.8m, up from £14.2m in the previous year.

The increase in donations was due in large part to a rise in funding from major donors, who gave £3.4m last year, 89 per cent more than in the previous year, and from foundations, which gave £2.2m, 45 per cent more than in 2014. Legacy income contributed £5.7m to the total, up from £4.8m in 2014, with the charity securing more than 10,000 regular givers for the first time last year.

The charity attributed its success to the drive and passion of its fundraising team and its increased efforts to educate the public about dementia, including the launch of its first national awareness-raising campaign backed by celebrities including actors Seth Rogen and James Nesbitt and TV presenter Arlene Phillips last June.

The charity believes the campaign, which was boosted in January by an online film called #sharetheorange featuring former Doctor Who actor Christopher Eccleston, also helped it enter YouGov’s 2015 top 10 charity buzz league table for the first time in July.

"Once again we have seen our strongest financial year to date, raising a total of £16.5m – a 22 per cent increase from 2014, reflecting the strength of support among the public for our cause," the report says.

"Regular donations are critical in enabling us to plan our programme of research, and this growth is a reflection of the care we take in building relationships with our supporters."

The report says the charity had worked with agencies on its telephone and face-to-face fundraising and that doing so had allowed it to raise funds in the most cost-effective way.

Hilary Evans, chief executive of Alzheimer’s Research UK, said in a statement: "We rely on donations to fund our vital work and we’re delighted to see that support for our cause is stronger than ever – these figures are a testament to the fact that the public is behind us in our fight to defeat dementia."

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