The Alzheimer’s Society has helped to launch a new mobile donations app template that any charity will be able to use.
Launched today, the Weejot Donate app template enables fundraisers to create mobile apps for campaigns, events and appeals in real time. They can be downloaded by supporters when they access the charity’s website using a smartphone or a tablet.
The charity worked with the payments provider PayPal and the software company Jadu, which created the app, to ensure the product was designed with charities in mind.
It is being offered to all registered UK charities for free for a year and will then cost either £100 or £250 a month, depending on which version of the platform is used.
It offers a shopping list feature, which allows fundraisers to track where donations come from using appeal codes. It also links to social media sites so that supporters can spread word of their gifts through Facebook and Twitter.
Said Dajani, digital manager of the Alzheimer’s Society, said the app met a need. "For the past two years we’ve seen a dramatic increase in mobile traffic to our website," he said. "But although mobile traffic represents 17 per cent of overall site traffic, it delivers only 7 per cent of online donations."
In 2012, the charity experienced a year-on-year increase in mobile traffic of 183 per cent, from 307,355 to 817,217 visits. All visits were up by 34 per cent, from 3.8 million to 5.1 million.
Dajani said: "There has been massive growth in peer-to-peer fundraising through sites such as JustGiving, which makes the events easy to share on social media. But mobile donations have not really kept up because it is not linked into the digital world in the same way.
"We want to capture people at that point, when they are enthused."
Suraj Kika, chief executive of Jadu, said: "The template makes it possible for charities to deliver real-time mobile apps in response to campaigns. For major charities, this is a first, saving thousands in app development and enabling them to respond and adapt rapidly."