In addition to setting up pages on social networking websites, the campaign has also produced a series of billboard posters reproducing images of human rights abuses related to the war on terror. These include one poster showing a prisoner being attacked by a dog in Abu Ghraib jail in Iraq, and another showing a detainee at the US military camp at Guantánamo Bay in Cuba.
A film called Waiting for the Guards, which depicts the suffering of a fictional hooded prisoner, has also been produced for the campaign.
Kate Allen, director of Amnesty International UK, said: “Most campaigns ask you to subscribe; we are asking you to unsubscribe.”
“Online and on the streets, in social media and the traditional media, Unsubscribe will engage with the millions of people who passionately believe in the right to a fair trial and the right not to be tortured.”
Allen said the campaign was about rejecting the “false choice between terrorism on the one hand and abuse of human rights on the other”.
Joanna Shields, president international at Bebo, said the campaign was suited to the site. “Bebo is all about people coming together to explore ideas, share their passions and make a positive impact,” she said. “These are key aspects of Amnesty’s new campaign.”