Animal and international aid charities 'pay their communications executives the most'

Findings from a survey by CharityComms (director Vicky Browning pictured) show they earn an average of £42,000 at animal charities and £39,000 at international aid agencies

Vicky Browning
Vicky Browning

Charity communications professionals are paid the most at animal and international aid charities, according to a survey.

The membership body CharityComms and the recruitment company TPP NotforProfit questioned 629 communications professionals from third sector organisations during April for its Charity Marketing & Communications Salary Survey.

The results show that, on average, communications professionals in animal charities earn £42,050 a year and those working for international aid agencies earn £38,901.

The poorest-paid comms professionals work in hospices, the survey says, with the average salary coming in at £27,820. The highest salaries for communications directors are earned by those working in education charities, who earn about £74,500 on average.

The survey says male charity communications professionals are paid an average of 15 per cent more than their female counterparts, earning £39,075, compared with £33,261 for women.

Women at both executive and senior executive levels receive between 1 and 2 per cent more pay on average, but this is not followed through in more senior roles, in which men earn £61,571 on average, compared with £54,534 for women.

Vicky Browning, director of CharityComms, said the finding was disappointing. "Come on, folks – we might not be able to sort out the economy single-handedly, but we can surely have a go at this old chestnut," she wrote on her blog.

According to the survey, the proportion of communications professionals who feel that salaries have been increasing generally went up from 17 per cent in 2013 to 26 per cent this year. The report saysthis was due to an improvement in the financial climate starting to make its presence felt, the increase in the use of digital technologies (and a willingness to pay for them) and a heightened recognition of the value of communications.

The survey says staff members of larger not-for-profit organisations (with more than 100 employees) get paid 6 per cent more than the average for people in the same position at all sizes of charity, that part-time workers get salaries that are 16 per cent lower than the average and those working in Greater London and the south east earn the highest salaries by region.

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